Gaby Rosenberg, the cofounder of millennial investment fintech Blossom is among several women honoured in the annual FinTech Australia Finnie Awards for 2025.
Rosenberg, was named Emerging FinTech Leader, while Anna Hawter, deputy CEO of small business lender Lumi, is Outstanding FinTech Leader of the Year, in the ninth annual awards.
Hawter was the 2024 Female FinTech Leader of the Year, with the 2025 honour going to Hello Clever’s Caroline Tran.
The annual Finnie awards celebrate Australia’s fintech industry.
WeMoney won a trifecta of awards for the second year running, this time claiming the top gong, FinTech Organisation of The Year.
Finance management platform Primary was named Emerging FinTech Organisation of the Year.
The winners across 21 categories were chosen from 348 entries, with several new awards this year, including Most Innovative Application of AI in Finance Award, won by RedOwl, while PathZero scored the inaugural award for Excellence in Green FinTech and Sustainability Initiatives.
Insurtech startup UpCover received the best workplace diversity award.
CEO Skye Theodorou said the recognition acknowledges the work the UpCover team does “behind the scenes”.
“We’ve always been huge believers in a diverse team breeding diversity of views and solutions,” she said.
“We have a massive job ahead of us, being the only startup in Australia disrupting the B2B insurance sector, and diversity across our team is just one of many tactics we’re deploying to accomplish this.”
FinTech Australia CEO Rehan D’Almeida said the Finnies play an important role in reflecting progress and achievement within Australia’s fintech industry.
“While we tweak the awards every year to ensure they are reflecting the ecosystem, this is the first year where we’ve had a much bolder overhaul — combining categories and launching new ones,” he said.
“The diverse list of companies tonight receiving a Finnie is a positive sign for these changes — also demonstrating just how tough it is to win a Finnie. This makes getting onto the finalist list a significant achievement in and of itself.”
“I’d also like to congratulate all of our winners for the 2025 awards. It’s a fantastic milestone for your company and a hard won achievement amid the current funding and regulatory environment.”
The winners of the 2025 Finnie awards are:
FINTECH ORGANISATION OF THE YEAR: WeMoney
EMERGING FINTECH ORGANISATION OF THE YEAR: Primary
EMERGING FINTECH LEADER OF THE YEAR: Gaby Rosenberg, Blossom App
FEMALE FINTECH LEADER OF THE YEAR: Caroline Tran, Hello Clever
OUTSTANDING FINTECH LEADER OF THE YEAR: Anna Hawter, Lumi
BEST WORKPLACE DIVERSITY: Upcover
EXCELLENCE IN ESTABLISHING GLOBAL MARKET PRESENCE: Assurance Lab
EXCELLENCE IN INDUSTRY COLLABORATIONS & PARTNERSHIPS: Monoova and Carsales
EXCELLENCE IN LENDING (Business and Consumer): JustFund
EXCELLENCE IN PAYMENTS (including Remittance/FX): Monoova, Sniip
EXCELLENCE IN WEB3 (Blockchain and Crypto): Block Earner
EXCELLENCE IN INSURTECH: DAS (Digital Agriculture Services)
EXCELLENCE IN REGTECH: FrankieOne
EXCELLENCE IN WEALTH MANAGEMENT: WeMoney
BEST INNOVATION IN OPEN BANKING, OPEN FINANCE: WeMoney
POSITIVE IMPACT AWARD: Lift Women
EXCELLENCE IN GREEN FINTECH AND SUSTAINABILITY INITATIVES: PathZero
MOST INNOVATIVE APPLICATION OF AI IN FINANCE: RedOwl
EXCELLENCE FOR PROVISION OF FINTECH SUPPORT SERVICES: King & Wood Mallesons
MOST INNOVATIVE FINTECH PRODUCT OR SERVICE: Fortiro
GIVING BACK TO THE FINTECH COMMUNITY AWARD: Stone & Chalk
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