Real estate giant REA Group has deepened its commitment to 3D property visualisation, announcing a follow on investment in Brisbane-based proptech startup IMMERSIV.
The move builds on REA’s initial stake in IMMERSIV, announced last October, and signals confidence in the startup’s ability to reshape how off-the-plan properties are marketed and sold.
“One of the most exciting developments in AI-powered immersive technology is its potential to transform the consumer experience,” said Melina Cruickshank, REA Group’s Chief Product and Audience Officer.
“Buyers today seek more clarity before committing to off-the-plan purchases and IMMERSIV delivers that by letting them step into their future home.
“As property developers and agents look for new ways to connect with buyers, we see a real opportunity to change the way projects are launched and sold.
IMMERSIV’s core product allows property seekers to explore new developments in real-time 3D environments – walking through virtual interiors, viewing live apartment availability, toggling design options, and navigating entire masterplans.
The follow-on investment comes just weeks after IMMERSIV won Best Solution for Off-the-Plan Sales at the Proptech Association of Australia Awards.
IMMERSIV co-founder and CEO Christian Schwerdtfeger said the capital injection would help scale teams in Melbourne and Sydney, boost R&D in AI-driven 3D production, and support international expansion.
“REA has been an incredible partner, not just as an investor but as a strategic ally in helping us scale rapidly,” he said.
REA has form backing early‑stage proptechs, having previously invested in vendor‑financing platform CampaignAgent, property‑management fintech Managed App and fractional ownership play Bricklet.
REA and IMMERSIV did not disclose the size of the latest cheque, but the fresh capital lands amid a competitive wave of Australian virtual‑tour startups such as EnvisionVR and Inspace chasing the same off‑the‑plan sales pain point.
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