US private equity firm Vector Capital has agreed to acquire Showpad and will combine it with Australian-founded sales enablement platform Bigtincan, four months after taking Bigtincan private.
The deal will see the combined company trade under the Showpad brand, offering an AI-driven toolset spanning content, readiness and buyer-seller engagement. Terms of the deal were not disclosed and it expected to close this year, subject to approvals.
Showpad, which is headquartered in Chicago and Ghent, counts customers across more than 50 countries and has been named a Leader in Forrester’s Revenue Enablement Platforms Wave and a Customers’ Choice in Gartner Peer Insights for revenue enablement. Insight Partners, a major Showpad investor, will roll its stake into the merged company.
In April, Vector completed its acquisition of Bigtincan for $0.22 a share in cash in a deal worth around $183 million, with the company subsequently delisted from the ASX. Bigtincan was founded in Sydney by CEO David Keane and now operates from Boston.
“By combining Showpad’s flexible platform with Bigtincan’s AI capabilities, we are empowering teams to work smarter, sell faster, and engage customers in new and creative ways they never thought possible,” said CEO of Showpad, Hendrik Isebaert.
Jim Hopkins, Chairman of Bigtincan said the merger was “a compelling combination” for customers.
“Together, we will deliver a solution for distributed revenue teams at a global scale, transforming how organizations engage with and delight their customers.”
Vector framed the merger as a scale play in an expanding market that Grand View Research estimates could surpass US$12.7 billion by 2030.
“Vector Capital has a long history of building category-defining technology
companies,” said Rob Amen, Managing Director at Vector Capital.
“Both companies bring impressive industry expertise and commitment to excellence. Together, they will continue to drive the future and set industry standards and best practices globally.”
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