Ex-Google product lead joins Veridooh

Richard Spilsbury, former regional product lead with Google, has joined Sydney adtech startup Veridooh.

Spilsbury worked on go-to-market strategy and commercialisation for Google Marketing Platform across the region. Now he’s working on tech to sell out-of-home (OOH) advertising.

“Having spent 15 years contributing to the data-driven explosion of growth in online advertising, I see the exact same growth drivers—automation, trust, and effectiveness—now transforming OOH,” said Spilsbury.

“I’m here to apply my experience to innovate our product, giving advertisers the confidence to invest in OOH with the same certainty as they do in an online context, both in Australia and globally.”

Australia’s OOH market is growing off the back of digital billboards and signage.

Industry revenue rose 19.36% year-on-year in Q2 2025 to $363.6 million, according to the Outdoor Media Association.

Over 3/4 of that is from digital ad revenue.

Veridooh’s tech tracks and verifies the performance of these ad campaigns and is used by Omnicom Media Group and GroupM.

Veridooh Co-founder and Co-CEO Jeremy Yang said having talent like Spilsbury onboard proves the company’s trajectory.

“Bringing his expertise to Veridooh will accelerate our mission to give brands the unwavering confidence they need to invest significantly in OOH, just as they have in the online world,” he said.

Veridooh raised $5 million in 2022 in its first external funding round after being founded just before the pandemic.