Just 18 months after serial entrepreneurs Gabby and Hezi Leibovich, teamed up with two young founders keen to take on Linktree with their own digital landing page startup, they’ve gone from trying to beat them to joining them.
Linktree has acquired Fingertip, a Melbourne platform helping freelancers, creators, and small businesses manage and grow their work online.
The terms of the deal were not disclosed. Linktree will kill off Fingerstip at the end of April, 2026, moving its users across to its platform.
The Fingertip team, including cofounders Olly Hoffman, who previously worked at Klarna, and Matthew Blode a former Mr Yum software engineer, will join Linktree.
“Fingertip’s thoughtful approach to design and to creator and small business workflows aligns closely with that vision, strengthening our shared goal of making digital entrepreneurship more accessible and intuitive for everyone,” Linktree said in a statement announcing the deal.
“We’re proud to welcome the Fingertip community to Linktree. Together, we’ll continue building tools that make it easier for creators, entrepreneurs, and businesses to manage and grow their work online.”
This link-in-bio platform’s 5th acquisition comes 15 months after it gobbled up Sydney social media scheduling platform Plann for an undisclosed sum.
The Fingertip deal follows in the footsteps of Linktree acquiring two-year-old competitor Koji for an undisclosed sum in late 2023 before shutting it down a month later.
In early 2023, the company snapped up Sequoia-backed European link-in-bio startup Bento, at the same time it cut 27% of its ANZ workforce. Its first acquisition was automated music link aggregation platform Odesli in 2021.
Linktree said it was profitable since launch in 2016 and bootstrapped until 2020, raising capital for the first time with a $15 million Series A.
Venture investors then got additional slices in two more raises – $59 million raised in March 2021 and $152 million in March 2022.
The platform now has around 70 million users.
The death of Fingertip in the wake of its acquisition will be a familiar feeling for the Leibovich brothers, whose previous startups include Catch of the Day, Scoopon, and EatNow/Menulog.
Earlier this year, Wesfarmers, which paid $230 million for Catch Group in 2019, announced its closure.
Catch of the Day owned EatNow when it merged Menulog in early 2015. The Leibovichs owned 25% when Menulog was sold to UK firm Just Eat just 3 months later in a deal worth $855 million. Yesterday, that company announced the sudden closure of Menulog in Australia on November 26.
They also backed online retail deals marketplace Little Birdie alongside the CBA before it was two suddenly shut down last year.
The Little Birdie brand was subsequently acquired by cashback sales platform Cashrewards but it suffered its own untimely demise in September, as owner ANZ also also shuttered its venture arm, 1835i
Scoopon remains the rare survivor after being acquired by Luxury Escapes in 2017.
Gabby Leibovich told SmartCompany in May last year that “I think that we’re onto something very special here with Fingertip” and, referring to Linktree, said “we enjoy being the underdog.”
Now it’s dog eats underdog.
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