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Latest » Partner Content » The 12 Days of Startups: Wipe away your baby’s worries

Partner Content

The 12 Days of Startups: Wipe away your baby’s worries

Simon Thomsen - December 20, 2020 < 1 MIN READ

In partnership with

Niki’s Natural Wipes take their name from the baby boy who inspired the world’s only natural baby wipes infused with organic coconut oil and Manuka honey essence.

Niki was a happy and healthy baby until he ended up in hospital suffering from a urinary tract infection, and ongoing nappy rash had his parents constantly worried about about a relapse.

So with backgrounds in healthcare, science and technology, Niki’s founder Suthan Naganayagam and his wife began researching for organic substances to moisturise, soothe and prevent the viral, bacterial infections their son experienced.

After months of testing, they found a unique combination of organic ingredients that, when applied to baby wipes, prevented nappy rash on Niki never experience nappy rash again.

A solution born out of the desperation of two parents wanting to naturally alleviate the pain their new born suffered is now a startup that provides welcome relief to parents and babies across Australia.

Sutham’s initial customers were friends and family who were constantly asking for wipes because they worked so well. The next step was Niki’s Natural Wipes.

To share their discovery with other parents, the Naganayagams turned to Amazon Australia and Amazon Launchpad to sell Niki’s Natural Wipes

Over 12 days in the lead up to Christmas, we’ll be sharing the stories of great Australians startups selling on Amazon Australia, told by their founders.

To order Niki’s Natural Wipes, click here.

Here is Sutham’s story. Happy holidays to all.

 

Previous article The 12 Days of Startups: Shop with purpose to help your passions
Next article Ignition Lane’s Weekly Wrap: VC’s $1.6bn year, Christmas collapses, Bassat’s bitcoin bet
Via Partner Content
Tags Amazonchristmas
Simon Thomsen

Simon has been editor of Startup Daily since 2019.

He hosted the Startup Daily show on streaming service ausbiz.com.au from 2020 to 2023.

He was previously associate editor of Business Insider Australia, a national restaurant critic, editor of The Good Food Guide, and newspaper proprietor during a 30-year career in journalism and publishing.

He's also an investor in early stage startups.

Simon chaired the environment committee of industry lobby group Australian Business Ltd's (now NSW Business Chamber) during the Kyoto agreement era, debating cow farts with mining execs.

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