Happy group
Business strategy

The power of online branding in a noisy market

- August 4, 2025 2 MIN READ

At a recent panel discussion on building and scaling tech teams, a recurring challenge stood out – hiring and opening doors is significantly harder without a strong company brand. Building a company’s brand takes time; a logo or catchy tagline is no longer enough. People still seek genuine connections in an era of information overload… Read more »

man and woman in tech room
Business strategy

ACS says closing the digital skills gap could be worth $25 billion – and workers are hungry for training

- July 31, 2025 3 MIN READ

Closing digital skills gaps could create a $25 billion economic boost for Australia according to the 11th Australia’s Digital Pulse report, released this week by the Australian Computer Society (ACS) — the professional association of the nation’s technology professionals. A survey commissioned for the report and carried out by consultancy firm Deloitte found 77% of… Read more »

black and white classic media, cameras
Business strategy

The challenger brands: Why the future of media marketing belongs to the bold

- July 30, 2025 2 MIN READ

For decades, brands were defined by size, market share or legacy. But in 2025, those markers are no longer the be-all and end-all. What separates leaders from laggards today isn’t whether they’re big or small, it’s whether they’re static or dynamic. Enter the ‘challenger mentality’, where brands are rewriting the rulebooks, not just in product… Read more »

Beauty and fashion

The VC market-fit problem no one is talking about

- July 23, 2025 4 MIN READ

The majority of women entrepreneurs aren’t building software – they’re quietly launching and scaling the breakout consumer brands that will define the next decade, without a cent of venture capital (VC). According to the Global Entrepreneurship Monitor (GEM) 2022/23 Report: Less than 3% of women globally are building in ICT/tech sectors. Nearly 50% of women… Read more »

Accelerator

Building a startup: how to turn ideas into action

- July 12, 2025 3 MIN READ

INNOVIC clients invariably begin their startup journey with a bright idea, the kind that keeps them up at night, pops into their head during meetings, or makes them scribble notes on napkins. Maybe it solves a problem they’ve experienced personally. Maybe it’s the next big thing in AI, sustainability, mental health, or remote work. But… Read more »

Business strategy

Carbar founder Des Hang on why consolidation is a sign that your startup’s market is maturing

- June 5, 2025 2 MIN READ

Remember when car subscription services were the next big thing? Around the late 2010s, they were everywhere, hailed as the future of driving. All the benefits of having a car, without the long-term commitment. One monthly payment covering everything from insurance to servicing. It was a simple, flexible alternative that struck a chord, especially with younger drivers… Read more »