tall trees, vertical, nature,
Business strategy

How AI can turn a SaaS startup from horizontal to vertical

- June 11, 2024 6 MIN READ

TL;DR The last decade has been the ‘heyday’ for horizontal SaaS, and vertical SaaS has been comparatively quiet. What has held vertical SaaS back is simple: bad customers. Go-to-market motions in vertical SaaS have been stuck in clunky enterprise mode, while horizontal SaaS has consistently cracked product-led growth that has underpinned rapid and efficient scaling. AI is… Read more »

Canva rap
Business strategy

Cloud 9 rap: Canva shows why employee share schemes matter for startup success

- June 5, 2024 4 MIN READ

The recent outburst of rapping at the Canva Create event in Los Angeles has proven to be another dazzling cultural flashpoint between Australian and US tech. Well, here at least. We believe it’s not a coincidence that an event like this occurred right after a billion dollar share sale rightfully turned many early Canva employees… Read more »

Business strategy

A VC explains how to avoid the most common mistake founders make – raising too much too early

- April 15, 2024 4 MIN READ

Away from the VC mega-round headlines or the hard stories of founders who can’t raise capital at any price, is the solvable problem of how much money a new founder should raise. I’ve participated in hundreds of investments where founders have opted for different answers to this question, and watched the consequences unfold over the… Read more »

man in maze
Business strategy

I’ve been in 3 corporate accelerator programs: here’s what I wish I knew beforehand 

- April 8, 2024 4 MIN READ

Over the past five years, accelerator and incubator programs in Australia have had their ups and downs. Some have opened, while others have closed, and through it all thousands of startups have applied for a chance to increase their odds of survival and growth.  Having now completed three corporate run accelerator programs (with KPMG, PepsiCo,… Read more »

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Business strategy

Australian startups are targeting overseas government contracts for growth – here’s what you need to know to succeed

- April 5, 2024 4 MIN READ

With overseas markets such as America, Europe and Asia providing substantial growth opportunities for Australian startups, overseas government tender opportunities are becoming a popular choice for founders to penetrate new markets and grow. There have been many stories of mixed success – from big contract wins to proposals being binned from the outset. In each… Read more »

scaffold
Business strategy

8 systems entrepreneurs need to have in place to make their startup scalable

- April 2, 2024 3 MIN READ

In our journey through the business world, we often encounter hurdles that test our resolve, creativity, and strategic thinking. Transitioning from corporate burnout to building a six-figure business within a year, I learnt the indispensable role of essential systems in achieving scalability and profitability. I want to take some time to share with you the… Read more »

Kids on bike with rockets
Business strategy

Why Australian startup founders should bootstrap if they really want to succeed

- March 21, 2024 3 MIN READ

Australia’s startup world glorifies venture capital as the holy grail—the insider’s ticket to fast scaling and billion-dollar valuations. FOMO sets in when headlines splash record-breaking funding rounds, fuelling a culture that views VC backing as the singular metric for success. As an ecosystem, we fixate on spinning the VC roulette wheel. Even founders who don’t… Read more »