There has been a lot of hype around The Lean Startup in Australia. Startup accelerators not just in Australia but around the world treat this methodology as gospel. For startup accelerators using this in their current programs, I question whether they are doing enough for entrepreneurs. Anyone can just pick up the book, read it, and start implementing these strategies, so why do startup founders need accelerators? Have accelerators lost their way?
In their top ten trendiest suburbs listicles, real estate news websites never talk about the mountains of paperwork that come both before and after the auction is won, and for good reason – it’s painful. Buyers and sellers have to liaise with half a dozen different service providers to get a deal done, with each chasing the other up for document after document and signature after signature. Melbourne startup Rundl has created an online platform that aims to streamline the process.
Though the founders of theright.fit insist it isn’t looking to push modelling agencies out of the picture, the core service the platform provides is helping both talent and brands bypass agencies and facilitate relationships themselves. It allows models, actors, photographers, make up artists, stylists, and other industry professionals to display their portfolios and market themselves to brands, and in turn lets brands search for, book, and pay models and other talent themselves.
For years now, everyday bloggers, vloggers, and tweeters have been considered by brands as important marketing tools, becoming known as ‘social influencers’. Leveraging the power of these social influencers can spread a brand’s popularity and increase its national and global reach, but doing it properly can be difficult. As a result, a number of platforms have emerged looking to facilitate effective relationships between brands and influencers, and new player VAMP has decided to focus on the Instagram niche.
Ecommerce has come in leaps and bounds over the last two decades; according to eMarketer, global ecommerce sales will hit $1.5 trillion this year, and continue to grow as new technology makes it even easier for us to keep buying wherever and whenever. One such piece of technology is Pixmoto, an online video platform that connects viewers to the products that appear inside branded video; it allows consumers to easily click on the products that they like when they come up, taking them directly to the product landing page in the brand’s online store.
Sending through all your work credentials via email seems like an age old tradition, but it’s still the way we do it. On average workers send anywhere between 6 to 13 emails when taking on a new job, which can be quite a laborious task. But it doesn’t end there – HR hates chasing up all your medical certificates by going back and forth between emails.
Telstra-backed startup accelerator program muru-D announced its latest intake of startups last night after an intense three-day bootcamp. This particular intake represents the first time that 50% of the companies have female founders or cofounders.
Biteable, a Hobart-based startup that has developed an online tool allowing users to create professional promo videos in minutes, has raised $1.1 million in seed funding from Australian investors including Tank Stream Ventures and BridgeLane Capital.
When apps were still fairly new and marketers sought to educate the market about what exactly apps could help us do, they came up with the memorable ‘there’s an app for that’ tagline. Fast forward a couple of years and there truly is an app for almost anything you could possibly think of, and countless companies out there creating them. Melbourne’s Appscore has become one of the leaders in the Australian app development space.
Launching just last week, Sydney-based startup Koala is looking to disrupt the bedding industry with its new state of the art mattress product and 4-hour delivery online experience.
In September we announced that radio and tv personality Jules Lund was set to launch TRIBE, a micro-endorsement platform that connects brands with ‘everyday influencers’. The platform has now officially launched, and at a time where the conversation around brands and their relationships with social-influencers in Australia has never been stronger.
While I know that I sat through a number of first aid lessons in high school, learning how to give CPR to a dummy and what to do while waiting for an ambulance, I can’t actually remember any of it. Unless our work requires frequent training, most of us are in the same boat. Melbourne startup Real First Aid wants to provide first aid training that people will remember by tailoring it to the specific situations they may one day find themselves in.
As a business Versent is all about bringing craftsmanship back to technology for the enterprise space. The company has just launched its new initiative, Level 3, to help it do that.
When it comes to mathematical education, what’s lacking is real-world maths being taught in schools. Real-world maths teaches kids about managing income, taxes, loans and all the other financial issues individuals face once they leave the safety of school and are no longer under the care of a guardian.
It’s become impossible to watch a sports broadcast without sitting through at least a dozen ads for one sports betting agency or another, and as each agency looks for an edge over the other, it’s never been easier to place a bet. A punter no longer has to visit the TAB in person to place a bet, with Sportsbet to Unibet, Ladbrokes, William Hill, Tom Waterhouse and more offering live in-game betting from a smartphone. It’s also never been easier for punters to lose money.
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