Business

Marketing guru Kayla Medica’s written a guide to building brands from scratch

- October 16, 2024 2 MIN READ

A new book offering a comprehensive go-to guide on product marketing has been written by expert Kayla Medica. The Mehdeeka Method aims at demystify product marketing for companies of all stages of growth, providing a bridge between traditional brand marketing and emerging product marketing schools of thought, to build a brand from scratch. Kayla Medica… Read more »

Business strategy

Startups 101: Understanding secondary share sales  – why not all fundraising is created equal

- October 15, 2024 3 MIN READ

In recent years, the media has increasingly blurred the lines between true capital raises and secondary sales, distorting the actual amount of new funding startups are receiving.  This confusion often misleads founders and investors, making it harder to understand the real financial position of a company. For first-time founders, navigating the complexities of capital raising… Read more »

Life hacks

6 types of people you don’t want to be on LinkedIn

- October 9, 2024 3 MIN READ

Ah, LinkedIn. Twitter aside, you are by far the least intentionally funny social media site there is. And yet, you are a veritable treasure trove of useful articles and industry updates that none of us can be without.* Simultaneously managing to make me feel both multitudes better & worse about myself in an instant, you… Read more »

Parent, baby
Business strategy

A new study reveals that if you really want to keep staff, forcing them back into the office isn’t going to work

- October 9, 2024 3 MIN READ

Less than a month after Amazon announced employees would need to give up their flexible work arrangements and return to the office full-time, new research has reinforced the value of a flexible work culture. The 2024 Employee Benefits Review, by consultancy firm Mercer, found 89% of Australian organisations still offer the option of working from… Read more »

Leadership

New research concludes you can change your personality with tweaks to what you think and do

- October 2, 2024 4 MIN READ

Have you ever taken a personality test? If you’re like me, you’ve consulted BuzzFeed and you know exactly which Taylor Swift song “perfectly matches your vibe.” It might be obvious that internet quizzes are not scientific, but many of the seemingly serious personality tests used to guide educational and career choices are also not supported… Read more »

Sam Altman
AI/Machine Learning

OpenAI’s Sam Altman has a new manifesto of AI utopia – and it has some massive blind spots

- September 27, 2024 4 MIN READ

By now, many of us are probably familiar with artificial intelligence hype. AI will make artists redundant! AI can do lab experiments! AI will end grief Even by these standards, the latest proclamation from OpenAI chief executive Sam Altman, published on his personal website this week, seems remarkably hyperbolic. We are on the verge of… Read more »

Business strategy

Why universities need to focus on an entrepreneurial mindset, not just new ideas

- September 24, 2024 3 MIN READ

As universities consider their future in the 21st century, many are embracing the concept of “innovation” in their strategic plans. According to Harvard Business School, innovation is “a product, service, business model or strategy that’s both novel and useful”. By focusing on innovation, universities are attempting to position themselves as drivers of progress – as… Read more »

woman and two men in old black and white photo
Advice

The questions founders should ask startup investors in the first meeting

- September 18, 2024 4 MIN READ

I coach founders every week on how to hold more effective investor meetings, and there’s one recurring problem: founders wasting time chasing investors who don’t fit. Sound familiar? Success isn’t pitching your startup. The path to fundraising success starts with making sure the investor is right for you. You have the right – and responsibility… Read more »