Business strategy

The 5 whys of customer research

- August 31, 2022 3 MIN READ

The goal of customer research at the earliest stages of a startup journey is to help us validate/ invalidate the assumptions we have made when believing we that we know what customers want. Chances are, in the first few years, your tech startup is more based on a hypothesis than the satisfied paying customers you’re… Read more »

Business strategy

An expat Australian, WellSaid Labs CEO Matt Hocking, shares 4 lessons on building a startup in the US

- August 19, 2022 3 MIN READ

Growing a startup in any country takes a certain set of skills, but sometimes having a different perspective can be an advantage. When I founded my first software startup in the United States, I found that my Australian roots provided some unique insights. I’m currently co-founder and CEO of WellSaid Labs, the industry’s leader in AI… Read more »

Niki Scevak - Blackbird co-founder
Leadership

How to make yourself an industry leader

- August 17, 2022 2 MIN READ

Want to create a perception that you’re a leader in the customer community your startup serves, or in the professional startup field you work in? It’s not rocket surgery: become the person who creates a regular meetup and community about it. Say you’re a [professional] in [startup category], like [product manager] in [aged care SAAS].… Read more »

Leadership

Adatree’s Jill Berry on the highs, lows & lessons in three years of building her consumer data right startup

- August 10, 2022 5 MIN READ

Three years ago in June 2019, I founded Adatree with my long-time colleague and friend Shane Doolan. It was the perfect storm of new data sharing regulations being introduced in Australia, our shared vision of the economy-wide global applications for data sharing, our shared experience of building – not one, but two! – highly regulated… Read more »

Business strategy

Why startup founders need speed

- August 10, 2022 2 MIN READ

Tick tock – can others hear your clock? Recently I introduced a startup to a potential investor and they followed up in 4 minutes. How a startup works with time is a clear indicator of their culture and can be an indicator of their future success. Why time matters Time is everything in a startup. The… Read more »

Business strategy

How to win with a value-based business strategy

- August 9, 2022 4 MIN READ

I recently took part in a one-day workshop on business strategy. Run by Harvard Business School professor Felix Oberholzer-Gee, he outlined a framework for how companies can achieve more by doing less and argues whether you’re a large business with multiple product lines or a startup that’s chasing a burgeoning market opportunity, by following a… Read more »