Advice

Why marketplace startup founders need to learn the simple rule that a butcher’s customer is not the cow

- October 27, 2021 3 MIN READ

I was reminded of an important analogy in a first mentoring session with prototype-stage startup. They’re building a two-sided marketplace in a smartphone app. They couldn’t wait to show me the app and were surprised and initially a little miffed that I wasn’t interested in seeing a demo. From my background notes I could guess… Read more »

busker
Advice

ASK ALAN: My startup has a $500 marketing budget, so how should I spend it?

- September 15, 2021 3 MIN READ

The truth is, $500 is not going to get you very far on most marketing platforms. Unless you’re incredibly lucky you’re not going to guess correctly the first time you experiment with the variables of [creative]+[placement]+[time]+[advertising channel] and it isn’t enough marketing budget to run even one A/B test and get some conclusive results. But,… Read more »

Scrooge McDuck
Opinion

Australian universities will hasten their own demise if they try to save costs by ignoring startups

- June 16, 2020 5 MIN READ

Australia’s universities are in desperate trouble, and their first move has been to cut the entrepreneurship and innovation arms they should be defending at all costs. Sometimes, there’s no satisfaction in being right with predictions; like the time back in early March, when I predicted that the tech startup accelerator programs and incubators being offered by… Read more »

Opinion

How to nail your tech accelerator application

- June 9, 2020 2 MIN READ

Yes, be honest! Be honest about what you think you’ve learned so far, and what you hope to learn about during the accelerator. No accelerator wants startup founders who pretend they don’t need any help, that believe they are a sure bet for success. Accelerators exist to coach you, and if you don’t need any… Read more »

Opinion

A coronavirus winter is coming for Australian startups

- March 11, 2020 6 MIN READ

In a briefing to portfolio companies, A-List venture capital investor Sequioa Capital calls COVID-19 a black swan event — something rare, of significant global impact, and difficult to predict except in retrospect. Uncertain times always come with new opportunities for those in a position to identify and exploit them, but most black swan events are bad news for… Read more »