Brad Giles, Author at Startup Daily

Brad Giles

Brad Giles is one of Australia’s leading leadership team coaches and the author of Bigger Isn’t Better, Better Is Better: Avoiding the pressure for endless growth to build a better business (and life) ($34.99).

With 25 years’ experience as both an entrepreneur and coach, Brad helps leaders escape the growth-for-growth’s-sake trap and build enduring, great businesses. Founder of Evolution Partners and host of The Evolution Partners Podcast, he has worked with hundreds of CEOs to create more than 1,000 strategic plans, drawing on lessons from some of the world’s most respected business thinkers.

Find out more at evolutionpartners.com.au

Advice

When ‘more’ becomes the enemy of ‘great’: lessons from Apple’s biggest mistake

Brad Giles - October 23, 2025 3 MIN READ

When growth slows, every founder feels it. The pressure for bigger. The instinct that says, “We need new products.” So you react quickly, and it feels like progress. Yet often those fresh new products are good, but not great. And there’s a good chance that you might not be able to be the best at… Read more »