James Meldrum, Author at Startup Daily

James Meldrum

James Meldrum is the founder and CEO of Warp+Weft, a strategic consultancy for purpose-driven, founder-led businesses that want to scale responsibly and turn purpose and values into strategy and competitive differentiation.

James has over 20 years’ experience in successfully creating, launching, and growing purpose-led brands in fast-growing and competitive market segments.

Previously he was cofounder of Whole Kids (Nourish Foods), the award-winning and largest range of certified organic snack foods for children, and the first FMCG company in Australia to be a certified B Corporation.

Leadership

The mental health crisis hiding behind Australia’s startup success stories

James Meldrum - June 10, 2025 4 MIN READ

New research reveals the alarming state of founder mental health across all stages of business and why we must act now. If you’re reading this at 11pm while checking your emails, wrestling with cashflow projections, mulling over that staff issue, or losing sleep over your next quarter’s performance, you’re not alone. But according to new… Read more »