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John Gutteridge

John Gutteridge is a global executive with over two decades of experience, notably establishing himself as a serial entrepreneur.
He recently founded Soffiah.ai, an AI SaaS platform transforming marketing for small-to-medium businesses, and Wondrous, an AI-native brand consultancy.
Prior to these ventures, Gutteridge also launched MAWDE, a purpose-driven e-commerce clothing brand committed to sustainable and ethical manufacturing.
His entrepreneurial spirit is built upon a strong foundation of leadership, having held multiple CEO roles including CEO of J. Walter Thompson and Mirum Agency across Asia Pacific.

David and Goliath
Advice

AI has given the small business underdogs the power to take on corporate giants

John Gutteridge - July 17, 2025 4 MIN READ

I recently found myself in the company of some remarkable startup founders, each one brimming with bold ideas, big dreams, and the kind of relentless drive that keeps the entrepreneurial spirit alive. Listening to their stories, the highs and lows, the wins and roadblocks, was inspiring.  Whether just starting out or deep into their journey,… Read more »

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