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Katrina Fox
rob brown austrade
Global tech

How KERB’s success in Southeast Asia helped them secure $6 million from investors

Katrina Fox - September 11, 2025 5 MIN READ

Going global from day one, Sydney-based smart parking startup KERB chose to launch in Southeast Asia. Founder Rob Brown shares how that decision thrust his business into the fast lane. Just six weeks after launching a parking app to help Aussies rent their driveways, Brown realised the company had built the wrong product and needed to… Read more »

noa the brand
Business strategy

Why trade marks matter for wireless charging startup NOA The Brand

Katrina Fox - August 13, 2025 5 MIN READ

Trade marks weren’t the first item on the agenda for wireless charging tech platform NOA The Brand. But very quickly, it became a priority. Seven years ago, then-furniture designer Christel Hadiwibawa was developing a desk organiser when she realised it needed a wireless charging feature. But not just any wireless charging tech – something faster, stronger… Read more »

electric vehicles
Growth hacks

Why switching your business to electric vehicles is easier than you think

Katrina Fox - November 19, 2024 4 MIN READ

With government subsidies, tax incentives and potential cost savings, plus the ability to lower business vehicles’ tailpipe emissions, small businesses are finding more reasons to transition to electric vehicles (EVs). Whether your motivator is financial, environmental or both, here’s a step-by-step guide if you’re considering making the switch for your business. 1. Evaluate your current business… Read more »

grouch and co
Food and drink

NEW BREW: How this Perth coffee retailer is using tech to make the perfect espresso

Katrina Fox - September 26, 2023 3 MIN READ

Getting the right technology and expert advice has brewed success for Perth-based coffee roasting company and online retailer Grouch & Co. Renata Taylor’s grandma was quite the legend. Picture this: a Croatian immigrant in Australia, roasting coffee beans over a stovetop in her kitchen, and then throwing them across a table with newspapers to cool… Read more »

zoe condliffe
Growth hacks

From living in a van to trailblazing data activist: The incredible story of She’s A Crowd founder Zoe Condliffe

Katrina Fox - June 20, 2022 4 MIN READ

Four years ago, Zoe Condliffe was living in a van when she launched her startup She’s A Crowd as a solo founder. Now, Zoe runs a team of 12 ‘data activists’ who are making a powerful impact on the lives of women and gender-diverse people across Australia. Almost 90 per cent of women who experience sexual… Read more »

Visiting Entrepreneur Program 2022
Growth hacks

From funding to future tech: Major event in Sydney’s startup calendar connects brightest minds

Katrina Fox - June 2, 2022 4 MIN READ

The stage is set for one of the year’s big moments for the Sydney startup ecosystem: the Visiting Entrepreneur Program 2022. Global thinkers and local entrepreneurs will discuss how transformative technologies can tackle major global challenges, in a series of 17 free events organised by the City of Sydney, from June 22 to July 1. Autonomous vehicles,… Read more »

joy chua
Business strategy

How this tech company 10xed its salesforce and scaled globally through a strategic partnership

Katrina Fox - December 1, 2021 3 MIN READ

Melbourne-based customer experience firm meldCX has reached new markets by tapping into the power of a global cloud platform partner. Since its launch in 2017, meldCX has been helping businesses and individuals to create premier customer experiences through AI and intelligent edge technologies. For example, its systems can track a customer journey in a retail… Read more »

Person celebrating rocket take-off to express startup success
Business strategy

Want to grow your SaaS startup? There’s a new program to help you scale and sell more

Katrina Fox - November 29, 2021 4 MIN READ

Every SaaS startup wants to be the next unicorn. A new program run by the largest technology distributor in the world wants to help you get there. Scaling your startup poses a number of unique challenges. There’s the operational and technical issues around getting the right architectures and services to build and maintain your solution… Read more »

Open-plan office with computers
Funding

Parallo co-founder Symon Thurlow shares how to make your SaaS startup more investor-friendly

Katrina Fox - October 13, 2021 4 MIN READ

You may not realise it, but your cloud platform plays a crucial part in scaling your business and attracting funding. Here’s a typical scenario: Your development team is missing deadlines for new product features or paid feature requests because they’re constantly getting pulled away from development to put out operational fires on your cloud platform.… Read more »

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