Startup Daily
  • News
  • Topic
    • Accelerator
    • Ag Tech
    • ASX
    • Business
    • Climate Tech
    • Cryptocurrency
    • Cyber security
    • Data
    • Fintech
    • Events
    • Funding
    • Global tech
    • Other tech
    • People
    • Politics
    • Quantum Computing
    • Social Media
    • Space
    • Venture Capital
  • Advice
    • Business strategy
    • Diversity
    • Investing
    • Leadership
    • Opinion
    • Pitching
    • Women in tech
    • Workplace
  • After Hours
    • Beauty and fashion
    • Food and drink
    • Gadgets
    • Gaming
    • Life hacks
    • Luxury
    • Motoring
    • Property
    • Toys
    • Travel
  • Featured
    • Secrets of AI Innovators: How to scale like the best eBook
    •  EY Entrepreneur of the Year
    • Startup World Cup
    • Startup 360
    • Newsletter Subscribe
  • Contact
  • News
  • Topics
    • Accelerator
    • AI
    • ASX
    • Business
    • Climate Tech
    • Cryptocurrency
    • Cyber security
    • Data
    • Fintech
    • Funding
    • Global tech
    • Other tech
    • People
    • Politics
    • Space
    • Ag tech
    • Events
    • Quantum Computing
    • Social Media
    • Venture Capital
  • Advice
    • Business strategy
    • Diversity
    • Investing
    • Leadership
    • Opinion
    • Pitching
    • Women in tech
    • Workplace
  • After Hours
    • Beauty and fashion
    • Food and drink
    • Gadgets
    • Gaming
    • Luxury
    • Motoring
    • Property
    • Toys
    • Life hacks
    • Travel
  • Featured
    • Featured
      • Secrets of AI Innovators

        Want to scale your AI solution smarter? Tap into some of the world’s leading AI thinkers and doers with our FREE downloadable guide to learn how to scale like the best. DOWNLOAD NOW.

      • Join us for Growth Summit 2026

        Unlock the secrets to business success. Learn from founders and industry experts how to level up your business in a competitive market. EARLY BIRD TICKETS NOW ON SALE.

      • Meet the 2025 national finalists

        Each year, EY Entrepreneur Of The Year recognises ambitious leaders who are driven by a relentless urge to bring their bold vision to life. MEET THE FINALISTS

  • Contact
Small Business & Finance Network
Advertise
Lindsay Rogers

Lindsay Rogers is cofounder and Managing Director of brand and creative agency, Chello.

Chello builds ambitious brands of the future, working at the intersection of strategy and creative and culture.

Peacock
Business strategy

Why and when founders should care about brand

Lindsay Rogers - December 18, 2023 5 MIN READ

A recent question from Startup Daily’s editor caused Chello founder Lindsay Rogers to question what she knows about startup businesses as brands. So she asked a group of founders that question, and here looks at the when, what and why of building your business brand?  I run a creative brand agency and for the last… Read more »

SUBSCRIBE TO StartupDaily

Daily startup news and insights, delivered to your inbox.

  • We'll sometimes send messages from our partners. You can opt-out anytime.

Copyright 2025 Pinstripe Media - Digital Publishing and Video Production Agency Sydney ABOUT US / CONTACT | ADVERTISE

Loading
Loading
Loading