Marie Dowling, Author at Startup Daily

Marie Dowling

After a decade in Public Affairs and Public Relations, empowering some of the world's and Australia's most renowned companies to share their announcements in the media, Marie became fascinated with harnessing the democratic power of AI to give smaller yet more innovative businesses their fair share of the spotlight.
Because of the elitist nature of PR where $5k+ monthly retainers are the norm, we only ever hear the same old stories from the same already successful brands. And this limits innovation.
So Marie launched Newsary to leverage the democratic power of AI to empower anyone to craft compelling external communications in under 45 minutes and for less than 1% of the cost of a PR agency, while putting PR on its head and journalists at the source of the news.

Business strategy

3 lessons in startup PR from Burger King’s ‘Bundles of Joy’ campaign

Marie Dowling - October 4, 2024 4 MIN READ

It was 10.54 pm on 9 November, 2021. But at the time, I had no idea what day it was, let alone the time of the day or night, or how long I had been there. I had just given birth to my baby boy. But beneath the sheer joy and physical exhaustion, there was… Read more »

Marketing, snake oil, sales, PR, classic, pitch, spruik

Advice

It’s never too early for PR: 5 ways to kickstart your startup’s media coverage

Marie Dowling - August 28, 2024 3 MIN READ

“You’re too small for PR”. I’ve heard this many times during my career in public relations agencies. And it’s the biggest BS. It’s something some agencies tell businesses, often startups, that don’t meet their client profile. But these businesses may be too small for that particular agency – or any agency – they probably won’t… Read more »