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Matt Jones

Matt Jones is a cofounder of Four Pillars Gin, and cofounder and creative growth partner at Think Story Experience.

Cameron Mackenzie, Matt Jones and Stuart Gregor.
Business strategy

Four Pillars Gin cofounder Matt Jones on how to co-CEO

Matt Jones - October 25, 2024 4 MIN READ

Every business starts with a decision. In the case of Four Pillars, it was the decision to make gin. And from that first decision flowed a cascade of dozens, then hundreds, of other decisions to be made. At its simplest, all business is just decision making, and those decisions come at you thick and fast… Read more »

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