CEO and founder Olympia Yarger
Business strategy

‘There’s no such thing as the right investor’: Goterra’s Olympia Yarger on why she turned to crowdfunding for her new raise

- November 11, 2025 3 MIN READ

The hardest lesson I’ve learned about raising capital is that there’s no such thing as the right investor — only the right capital stack. Every time we started raising for Goterra’s next phase, the advice was the same: find your lead investor, fill the round, move fast.  That playbook hasn’t changed much, even as the… Read more »