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Example of a bad press release
In this article, I break down some of the flaws I’ve noticed in press releases this year. Press releases aren’t easy to write if you’re not a qualified PR professional. But the first rule is: Don’t lie!
Advice
Startup kisa creates innovative mobile phone for the elderly and disabled
The kisa phone eliminates the complexities that make smartphones inaccessible – instead, featuring large tactile buttons, clear text and no screen, while allowing users to call family and friends with the push of a single button.
Advice
17-year-old entrepreneur making $10,000 weekly profit with weight loss tea
Barely out of high school, 17-year-old entrepreneur, Taylor Dow, is already delivering a weekly profit of $10,000 with his tea company – BodyTea Australia.
Advice
Skip the queue: Rewardle introduces mobile ordering functionality minus the banking fees
Melbourne-based startup Rewardle is staying ahead of the game, now offering time-poor coffee consumers the ability to order ahead through mere taps on their smartphones.
Advice
Startup Pricify helping consumers track product prices seamlessly
Pricify is an new innovative tool that allows consumers to track prices of products they want from any online retailer around the world under one roof.
Advice
Startup Alphatise empowering consumers to drive retail prices
Co-founded by Australian entrepreneurs Paul Pearson and Richard Frey, Alphatise is set to bring the power back into the hands of consumers when it comes to product pricing. Launching in May this year, Alphatise creates a unique marketplace in which consumer drive deals on items they want and suppliers sell items based on market demand.
Advice
The Black Socks business model: Why it’s brilliant
A pair of unmatching black socks is seemingly insignificant. But it was the beginning of an impeccable business model for Samy Liechti.
Advice
Design your own porno: Programmer introduces the 3D virtual reality porn star
You know what they say: if you can think of it, there are probably 100 pornos based on it. I mean, who knew there would be a porno about stealing lemons?
Advice
An insight into the creative mind of technology entrepreneur Ron Creevey
For over two decades, Australian technology entrepreneur Ron Creevey has been sprinting from business to business with one destination in mind – innovation, which is transient by its very nature.
Advice
Tutoring startup ReadyTechGo making technology simple for seniors
How many times have your parents invited you over for dinner, and what you assumed would be a casual family catch-up, turned out to be a tech support visit? Whether or not we choose to admit it, many of us have a short fuse when it comes to teaching our parents how to use technology.
Topic
Camp Kidpreneur set to empower underprivileged kids
In recognising the demand for entrepreneurs in this day and age, non-for-profit foundation Club Kidpreneur has designed a unique, interactive and educational entrepreneurial programme for kids across Australia. The Camp Kidpreneur holiday programme is taking place in nine locations nationwide to foster entrepreneurial thinking in children aged between 8 and 12 years.
Advice
New social network HeyLets changing the way we review experiences
Australian entrepreneurs Justin Parfitt and Dean Kelly last week launched a new, experience-centred social media app, HeyLets. The app, which allows users to discover and share their favourite experiences, is set to transform the way we review online.
Advice
Open Agent: The “Trip Advisor” of the real estate industry
Selecting the right real estate is critical in the process of selling your property. But many property owners make that choice blindly, often pulling a name out of the hat due to the overwhelming number of agents to choose from. Australian startup OpenAgent.com.au makes that process easier. Clients visit the site, provide basic details about the property they’d like to sell, and the platform provides real-time real estate agent rankings and recommendations for them.
Advice
Australian startup fast selling its Bitcoin mining hardware
At the start of the month, Australian startup Payonix Technologies launched the sales of the first high-performance, easy-to-use Bitcoin mining hardware. The company’s in-house designed ONIX Series ASIC mining rigs have been pre-sold out – a strong indicator that cryptocurrency is well on its way to becoming mainstream.
Advice
Startup Shareable Apps trounces Google Play and Apple App Store
Ever thought you could build an app with only three skills – keyboard, mouse, and internet? Neither did we. But we’ve been proven wrong. Australian startup Shareable Apps is taking on the heavyweights at Apple and Google with their recently launched app development platform Adapptr.
