Business

How a health app helping women deal with their gut feelings topped the charts

- October 29, 2025 4 MIN READ

When Chelsea McCallum and Alison Williams launched Tummily, they weren’t just creating another wellness platform. They were redesigning how people experience – and take ownership of – their gut health. Within 24 hours of launch, Tummily had broken into Apple’s Top 100 Medical Apps, downloaded in over 40 countries. No massive ad campaign. No investor… Read more »

Venture Capital

A note to financial services: fertility and being a woman are not ‘credit risks’

- October 15, 2025 4 MIN READ

This isn’t about shopping. This is about the power you hold and wield every day with your wallet. Every woman-owned purchase you make chips away at a system built to extract and reward exploitation. Women build differently. And when we back them, we are not just buying products. What happens when profit comes first? Lovisa… Read more »

Events

Four women, four visions, a $10,000 grant, one bold activation – and you’re invited

- October 2, 2025 3 MIN READ

On Thursday, 13 November, four trailblazing women-led brands will take centre stage at F5’s first-ever La Femme Activation – a bold new retail experience where commerce meets creativity and women-owned businesses are brought to life. These aren’t side hustles or “passion projects.” They’re commercial powerhouses built by women who are reshaping fashion, art, and identity.… Read more »

Business strategy

Venture capital is not the answer for women founders – they need funding that fits

- September 17, 2025 4 MIN READ

For too long venture capital has dominated the conversation around women and funding. Every headline, every pitch competition, every “success story” seems to point to VC as the only path to scale. And yet, VC is not only a poor fit for most women-owned businesses, it has warped the collective understanding of what finance should… Read more »

Beauty and fashion

From landing in Coles to redefining haircare for everyone: how this female founder rewrote the rulebrook for cracking a crowded market

- September 3, 2025 5 MIN READ

When Katherine Ruiz launched People Haircare, she didn’t tiptoe into the market. She went straight into over 800 Coles stores nationally. No soft launch. No boutique trial. Just premium, high-performing haircare on the shelves of one of Australia’s biggest retailers – right from day one. “From day one, Coles was part of the vision,” she… Read more »

Business

Why Australia’s consumer economy is the billion‑dollar opportunity you can’t ignore

- August 20, 2025 4 MIN READ

Australia’s consumer economy is booming but investors are still looking the other way. While capital chases SaaS and tech, a new generation of brand-led, margin-rich, culturally relevant businesses are scaling fast with billions flowing through beauty, wellness, fashion, food, and lifestyle. This is not speculation. It’s already happening. From blockbuster exits like Zimmermann and MCo… Read more »

Beauty and fashion

The VC market-fit problem no one is talking about

- July 23, 2025 4 MIN READ

The majority of women entrepreneurs aren’t building software – they’re quietly launching and scaling the breakout consumer brands that will define the next decade, without a cent of venture capital (VC). According to the Global Entrepreneurship Monitor (GEM) 2022/23 Report: Less than 3% of women globally are building in ICT/tech sectors. Nearly 50% of women… Read more »

Business

Meet the bootstrapped founder with 3.5 million followers every woman should be studying

- July 9, 2025 4 MIN READ

When Victoria Minell, founder of Recipes by Victoria first shared a video of sushi rice sizzling in a waffle maker, she wasn’t thinking about virality. She was just having fun. That video didn’t just go viral – it exploded, inspiring thousands of recreations and paving the way for her next sensation: sushi muffins. “That one landed me… Read more »