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Vee Shah

Vaidehi (Vee) Shah is a senior communications strategist with deep experience in public relations, crisis management, and strategic storytelling.

At Narrative Communications, Vee helps brands across industries shape compelling narratives, anticipate reputational risks, and build meaningful connections with their audiences.

Her work not only focuses on amplifying brand presence but also ensures organisations are prepared for whatever challenges arise.

Business strategy

Startup storytelling: why founders need to nail their narrative

Vee Shah - December 18, 2025 2 MIN READ

Every founder I meet these days, looking for PR, begins with the same line: “We’ve built something great.” Yet the question that matters most is often overlooked: will that “something” become a story worth telling?  This is especially true in tech, where AI is reshaping the landscape so quickly that nearly every startup is launching… Read more »

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