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Vibhu Arya

Vibhu is a doctoral researcher at the UTS Business School, University of Technology Sydney, focusing on the adoption of real-time payments (RTP). His research builds on more than 15 years of international leadership experience in payments and financial services across India, China, Singapore, Australia, NZ and the UK, giving him a comparative perspective on regulation, consumer behaviour and platform scalability in both emerging and mature markets.

He holds a Master’s in Business Economics and a First-Class Bachelor’s in Commerce from the University of Delhi.

robot shopping
AI/Machine Learning

OpenAI launched a ‘buy in ChatGPT’ trial – welcome to the age of A-commerce

Vibhu Arya - October 30, 2025 4 MIN READ

Buying and selling online with e-commerce is old news. We’re entering the age of A-commerce, where artificial intelligence (AI) is increasingly able to shop for us. At the end of September, OpenAI launched its “Buy it in ChatGPT” trial in the United States, using AI agents built to interact with us to do more of… Read more »

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