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7 ways to use Campaign Monitor as a Lead Generation tool

- August 29, 2014 4 MIN READ

The bootstrapped beachside startup that received $250 million in late stage funding just this year boasts over 800,000 customers; and these customers are using Campaign Monitor to send over 1.3 billion communications to their clients per month. But communications is just the basic stuff. Campaign Monitor has at least 7 ways you can use the platform to generate sales leads for your business.

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Negotiating salary and equity with a startup company

- May 15, 2014 3 MIN READ

Working in a startup can be a tricky financial risk to take for any party involved. Salary negotiations are more complicated for startups than established companies because they do not have as much cash to offer. A typical startup compensation package includes some percentage of equity ownership in the company. Offering equity can help motivate… Read more »

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WORKSHOP: Accounting Essentials and R&D Tax Incentives for Startups

- April 29, 2014 2 MIN READ

Aaron Wallace, Operations Director of Nudge Accounting, and Sean Moynihan, Federal Government specialist at PwC, will be presenting this MAP Master Class! Aaron will run through the basics of accounting for startup founders. He will explain the relationship between cash flow, budgeting, runway and making investment decisions, to ensure that you leave with an understanding… Read more »

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Example of a bad press release

- February 18, 2014 3 MIN READ

In this article, I break down some of the flaws I’ve noticed in press releases this year. Press releases aren’t easy to write if you’re not a qualified PR professional. But the first rule is: Don’t lie!