People
Ex-Google product lead joins Veridooh
Veridooh has tapped ex-Google APAC product lead Richard Spilsbury to steer its verification platform, aligning with rising OOH spend and programmatic uptake.
Funding
Sam Kroonenburg’s ‘Canva-for-ads’ startup Cuttable tops up Seed round with another $4.5 million
Content marketing agency Cuttable has banked another $4.5 million for its Seed round, 12 months after pocketing $5.5 million, to take the total raise to $10 million. The Melbourne startup, which counts A Cloud Guru cofounder Sam Kroonenburg as investor and now cofounder and CEO, is reportedly valued at $44.5 million following the top up.… Read more »
Business
Pedestrian cofounder Chris Wirasinha nails $23 million Series B for adtech startup Linkby
Sydney adtech startup Linkby has raised US$15 million (A$23m) in a Series B to expand its US presence. The round was led by Boston VC Volition Capital, making its first Australian investment. Alongside Linkby’s US expansion, the 5-year-old startup will invest in developing its platform, which helps media publishers monetise content with brands seeking their… Read more »
Business
Fresh from its $272 million win against Uber, class action lawyers Maurice Blackburn are now eyeing off Google’s adtech
Law firm Maurice Blackburn is wading into an issue that’s vexed the federal government, competition watchdog the ACCC, as well as the media, investigating a potential class action against Google for alleged anti-competitive conduct in Australia’s digital advertising market. The idea is likely to be tempting to publishers Google has not struck deals with under… Read more »
Funding
Retail advertising startup Zitcha bags $15 million Series A for US push
Retail media adtech Zitcha has raised $15 million in a Series A as it looks to set up shop in the US. The round was led by US fund VMG Partners with support from existing investor OIF Ventures, which backed 2022’s $4.7 million Seed raise. It’s VMG Technology’s – the firm’s stage-agnostic venture arm –… Read more »
Funding
A Cloud Guru founder’s new adtech startup, Cuttable pockets $5.5 million Seed round
Three years after selling A Cloud Guru for $2 billion, cofounder Sam Kroonenburg is back in early-stage startup land with an AI-based adtech and $5.5 million in Seed funding to kick it off. His new play is Cuttable, an automated content marketing agency that’s like Canva-for-ads, so users can create digital advertising rapidly, at a lower… Read more »
Funding
Adtech startup Linkby banks $4 million Series A
An ad tech platform that helps publishers monetise product mentions has raised $4 million in a Series A as it looks to ramp up its global ambitions. The round for Linkby was led by investors Perennial Private Investments, with existing backer OIF Ventures, which led Linkby’s $5 million Seed raised in early 2022 also going again,… Read more »
Funding
Queensland digital adtech banks $3 million ‘post-Seed’ round
The Queensland Investment Corporation (QIC) has backed digital advertising startup Cartelux in a $3 million raise the Sunshine Coast-based software firm has dubbed “post-Seed”. Steve Baxter’s syndicated investment platform TEN13 also invested, with managing partner Stew Glynn joining the board. Cartelux automates digital advertising for global brands via their retail networks and franchisees on a… Read more »
Antler Australia
Antler Investor Memo Series: Adtech startup MADU monetises visual content in a post-cookies publishing
Early stage investment company Antler Australia recently backed a new cohort of startups as part of its ongoing program to build great local tech companies. Startup Daily is sharing the details of each venture in the “Antler Investor Memos” series, which is designed to give you a quick, sharp understanding of the startups and people… Read more »
People
Adtech platform Zitcha bolsters C-Suite with three key additions
Australian advertising platform, Zitcha, announced several key additions to its C-Suite and strategic partnerships worldwide as part of an international expansion rolling out throughout 2023. The software platform lets retailers sell advertising space to suppliers to market directly to their customers. It automates marketing purchases by retail brands on retailer channels such as email, apps,… Read more »
Funding
Adtech platform raises $4.7 million Seed round to help retailers make a buck
Advertising platform Zitcha has raised $4.7 million in Seed funding in a round led by local VC OIF Ventures. The software platform lets retailers sell advertising space to suppliers to market directly to their customers. It automates marketing purchases by retail brands on retailer channels such as email, apps, digital in-store screens, websites and social… Read more »
Funding
Adtech startup TRENDii raises $2.9 million in Seed round
Two-year-old adtech startup TRENDii has raised $2.9 million in a Seed round to help brands and media deliver marketing in a post-cookies online world. The round was led by Investible and a strategic media partner. The capital is for international expansion; product enhancement and category development; new tech; and building out the partnerships team. TRENDii… Read more »
Topic
Adtech startup Unlockd placed into voluntary administration as it deals with fallout from Google battle
High-flying adtech startup Unlockd has been placed into voluntary administration as it looks to deal with the fall out of what it has deemed “anti-competitive conduct” from Google.
Other
The majority of agtech startups are based in metro areas, despite regional focus
Despite the fact they predominantly serve customers across regional areas, agtech businesses are earning a name for themselves in the wider startup space.
Advice
Sydney-based adtech Wrappli allows car owners to earn cash for branding their vehicle
Wrappli is an app matching drivers to advertising campaigns based on their driving habits, allowing them to earn cash for wrapping their cars in brand ads.
