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AFL

Business strategy

Grand designs: what the AFL teaches us about creating great competition

Daryl Adair - September 23, 2022 4 MIN READ

Since 2017, Victoria has commemorated AFL Grand Final Friday as a public holiday, with a parade of the two competing teams through a festive Melbourne (apart from interruptions in 2020 and 2021 due to COVID-19). Saturday’s match between Geelong and Sydney is especially anticipated because it welcomes back the grand final to the MCG after… Read more »

PickStar
Advice

How sports marketplace PickStar helps everyday fans and brands alike book time with athletes

Clint Vojdinoski - February 22, 2019 7 MIN READ

Initially built for fans to book their favourite athletes for events, PickStar has evolved into a key marketplace for brands and agencies to book athletes for media campaigns.

AFL
Topic

Riot Games partners with AFL to launch esports tournament in Melbourne

Gina Baldassarre - May 7, 2018 3 MIN READ

With a number of its clubs looking to esports, the Australian Football League (AFL) has itself announced a partnership with Riot Games that will see the organisations launch a new esports tournament in November.

AFL
Topic

Adelaide Football Club acquires eSports team to grow reach and brand

Gina Baldassarre - May 19, 2017 2 MIN READ

A few days after local rival Port Adelaide played the AFL’s first match in China, the Adelaide Football Club too has made a move to expand into a new market, announcing it is acquiring Legacy eSports, a professional eSports team based in Sydney.

Advice

Melbourne startup Tipping Cartel wants to reinvent the office footy tipping competition

Gina Baldassarre - March 8, 2016 3 MIN READ

While the paper-based tipping system has worked well for decades, Melbourne startup Tipping Cartel thinks it can be done better, and is doing so by putting it online.

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