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consumer behaviour

ACCC Social media
Politics

Economists took a deep dive into the value of social media – and discovered how much FOMO is worth

Peter Martin - July 24, 2024 4 MIN READ

Social media is a problem for economists. They don’t know how to value it. It has long been argued that it ought to be in the national accounts as part of gross domestic product. One 2019 study estimated Facebook alone is worth US$40 to US$50 per month for consumers in the United States. But that’s… Read more »

Business strategy

From confetti showers to milestone gifts: the art of variable rewards

Alan Jones - February 15, 2023 4 MIN READ

Whether you just closed your rings on your Apple Watch, got an alert saying someone liked your tweet, or stepped out to buy yourself a hot chocolate because you’ve worked hard on a spreadsheet model all day, we all rely on rewards (big and small) to motivate us to engage with technology products. Personally, my… Read more »

Tayble
Other

Phil Tran learned building the right team is critical on the path from BidzDirect to Tayble

Gina Baldassarre - August 25, 2017 6 MIN READ

“It was so obvious the team was so much more excited about tackling this new problem that’s now Tayble than keep beating down the path of Deal Tap.”

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