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critical mass

Advice

The role of a Chief Evangelist is to take a company from zero to critical mass. But what does that mean?

Nathan Kinch - September 9, 2015 4 MIN READ

The purpose of an evangelist is to help a company, a product, a technology or merely “a thing” go from zero to critical mass. Evangelists help find and leverage the most passionate early adopters so that these particular users are so compelled; they convince their friends, family and colleagues to use what they’re using.

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