Sydney-based martech startup Nevam has raised $1.2 million to scale what it calls the first “live journey mapping command centre” for enterprise marketers. The round follows a successful stint for the startup as part of Techstars Sydney’s 2024 cohort. It has now been backed by the accelerator as well as Brand Fund, the Huljich Family Office, and angel… Read more »
A few months prior to Covid-19 hitting Australia, I started an online property brokerage that I had gotten the idea for after working in the sector for 10 years and dealing with the same recurring problems daily. The centred around lack of transparency, and a lengthy and stressful customer experience. Fast forward to now, and… Read more »
Consumers in Australia and New Zealand have the highest customer experience expectations in the world, according to a new survey from software firm Adobe. The survey, of 1,000 shoppers in the two countries, reveals the danger of losing customers for businesses that don’t make it easy to buy online. Nearly half (48%) of the… Read more »
Providing a meaningful customer experience is no longer a nice to have, but a necessity if a brand is to succeed and compete against bigger players in the market.
Despite being a millennial in her mid-20s, I rarely buy clothes online. A jacket here, a jumper there, perhaps, but I don’t often go beyond that, usually because the choices are too overwhelming and I’m never convinced that what looks good on the screen will actually look go on me unless I can try it… Read more »
Though Australian shoppers may be excited about Amazon’s arrival down under – and the dramatic drop in shipping fees expected to come with it – the headlines announcing the imminent death of the local retail sector are somewhat melodramatic. As it turns out, many local consumers still enjoy the bricks and mortar experience and will… Read more »
Sydney customer intelligence platform Local Measure has raised $4.5 million in funding from private investors and family offices to help expand across the US and the Middle East with new offices in Los Angeles and Dubai.
I’ve been in business for 7 years. I’ve screwed up a lot. But thank goodness after multiple ebook purchases and conference ticket purchases, I’ve managed to figure out the secret. Whew!
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