Advice

Brisbane startup Pixmoto is set to crack the US market with its shoppable video platform

- December 21, 2015 3 MIN READ

Ecommerce has come in leaps and bounds over the last two decades; according to eMarketer, global ecommerce sales will hit $1.5 trillion this year, and continue to grow as new technology makes it even easier for us to keep buying wherever and whenever. One such piece of technology is Pixmoto, an online video platform that connects viewers to the products that appear inside branded video; it allows consumers to easily click on the products that they like when they come up, taking them directly to the product landing page in the brand’s online store.

Advice

Mail the Finger is a ‘fingers-as-a-service’ company that will send your enemies foamboard middle fingers

- August 27, 2015 3 MIN READ

We’re either turning into a really angry, shouty bunch, or it’s just getting easier to untap our anger and put it on show for the world to see thanks to social media. Either way, it’s been fun to see the rise of online stores this year that are helping users send their enemies glitter, bags of dicks, or musical cards that won’t stop playing.

Advice

Can we all just calm down with the ridiculous job titles in the ecommerce space?

- July 4, 2014 2 MIN READ

The other day I met someone who introduced themselves as a creative technologist. After 13 years working in the online world, I’ve been witness to the evolution of the online job title and it’s come a long way from it’s humble ‘e-business manager’ beginnings.

After doing a bit of research I came to the conclusion that there are nearly as many online job titles as there are salad dressing varieties and it’s starting to get confusing.

Advice

Carving a niche: The meteoric rise of the Stylerunner sisters

- April 4, 2014 3 MIN READ

Like all good startup stories, Stylerunner started from a kitchen table and an internet connection, the initial set up was a little more than most ecommerce sites, with the Stevanja sisters deciding to back their gut instincts from the start paying a premium of around $2000 to secure the domain stylerunner.com – it was a strategic desicion that has paid off.