Startup Daily
  • News
  • Topic
    • Accelerator
    • Ag Tech
    • ASX
    • Business
    • Climate Tech
    • Cryptocurrency
    • Cyber security
    • Data
    • Fintech
    • Events
    • Funding
    • Global tech
    • Other tech
    • People
    • Politics
    • Quantum Computing
    • Social Media
    • Space
    • Venture Capital
  • Advice
    • Business strategy
    • Diversity
    • Investing
    • Leadership
    • Opinion
    • Pitching
    • Women in tech
    • Workplace
  • After Hours
    • Beauty and fashion
    • Food and drink
    • Gadgets
    • Gaming
    • Life hacks
    • Luxury
    • Motoring
    • Property
    • Toys
    • Travel
  • Featured
    • Secrets of AI Innovators: How to scale like the best eBook
    •  EY Entrepreneur of the Year
    • Startup World Cup
    • Startup 360
    • Newsletter Subscribe
  • Contact
  • News
  • Topics
    • Accelerator
    • AI
    • ASX
    • Business
    • Climate Tech
    • Cryptocurrency
    • Cyber security
    • Data
    • Fintech
    • Funding
    • Global tech
    • Other tech
    • People
    • Politics
    • Space
    • Ag tech
    • Events
    • Quantum Computing
    • Social Media
    • Venture Capital
  • Advice
    • Business strategy
    • Diversity
    • Investing
    • Leadership
    • Opinion
    • Pitching
    • Women in tech
    • Workplace
  • After Hours
    • Beauty and fashion
    • Food and drink
    • Gadgets
    • Gaming
    • Luxury
    • Motoring
    • Property
    • Toys
    • Life hacks
    • Travel
  • Featured
    • Featured
      • Secrets of AI Innovators

        Want to scale your AI solution smarter? Tap into some of the world’s leading AI thinkers and doers with our FREE downloadable guide to learn how to scale like the best. DOWNLOAD NOW.

      • Join us for Growth Summit 2026

        Unlock the secrets to business success. Learn from founders and industry experts how to level up your business in a competitive market. EARLY BIRD TICKETS NOW ON SALE.

      • Meet the 2025 national finalists

        Each year, EY Entrepreneur Of The Year recognises ambitious leaders who are driven by a relentless urge to bring their bold vision to life. MEET THE FINALISTS

  • Contact
Small Business & Finance Network
Advertise

fashion boutiques

st frock's ceo sandradee makejev with a model
Business

From startup to eCommerce giant: The rise of $20 million Aussie fashion e-boutique St Frock

Valens Quinn - January 18, 2022 3 MIN READ

Australian online fashion boutique St Frock has made good business out of being ahead of the tech curve. It all started back in 2005 when Sandradee Makejev started selling trendy women’s dresses at a Bondi Beach market stall. In 2009, she started a Facebook page for St Frock. At the time, social media’s potential as… Read more »

SUBSCRIBE TO StartupDaily

Daily startup news and insights, delivered to your inbox.

  • We'll sometimes send messages from our partners. You can opt-out anytime.

Copyright 2025 Pinstripe Media - Digital Publishing and Video Production Agency Sydney ABOUT US / CONTACT | ADVERTISE

Loading
Loading
Loading