Business

GAMING: Inside one of the world’s longest-running studies into the ‘average gamer’

- September 17, 2025 4 MIN READ

Operating for 20 years, Australia Plays has become a globally influential gaming survey authority. But it now faces new challenges as its data matures. Bond University’s Professor Jeffrey Brand is calm, collected and ready to go. There’s no sense of nervousness or trepidation on a media call discussing his research into Australia’s gaming population. He… Read more »