Advice
The Exposure Co and Crushfame the latest to tap into the influencer marketing industry
Where The Exposure Co claims to differ is in its focus on audience data insights at the start to ensure the right fit between brand and influencer.
Advice
Perth startup Zora Tech gives viewers cash for tagging products in social media videos
Zora Tech’s MYN allows content creators and viewers to “tag” products in social media videos to a brand’s website, gaining cash for each click.
Advice
Postie is a marketing tool automatically integrating a brand’s Instagram content into its EDMs
Harnessing the growth potential Instagram holds for brands is Postie, integrating a brand’s Instagram content into email templates to create appealing EDMs.
Advice
Olly’s Box is a monthly subscription crate aiming to get both dogs and their owners active
Olly’s Box offers a monthly subscription box for dogs, with each product designed to encourage dog owners to have fun with their pet and get active.
Topic
Edutech accelerator program EduGrowth announces its first intake
Australian edutech accelerator EduGrowth has announced the five startups that will be participating in its first full-time accelerator program.
Advice
Melbourne startup Schedugram automates the end to end process of scheduling Instagram posts
Instagram has over the last few years gone from a simple app where people posted selfies and pictures of their breakfast to one of the most important digital marketing platforms in the world. As many an Australian café can attest, if you get enough people Instagramming your donut-milkshake concoction or red velvet pancakes, your business… Read more »
Advice
VAMP is a social media influencer platform focused on the Instagram niche
For years now, everyday bloggers, vloggers, and tweeters have been considered by brands as important marketing tools, becoming known as ‘social influencers’. Leveraging the power of these social influencers can spread a brand’s popularity and increase its national and global reach, but doing it properly can be difficult. As a result, a number of platforms have emerged looking to facilitate effective relationships between brands and influencers, and new player VAMP has decided to focus on the Instagram niche.
