AI/Machine Learning

How two former Deputy leaders bootstrapped a tech agency to $2 million ARR in 2 years by solving problems software creates

- January 6, 2026 2 MIN READ

When Jake Shelley and Joseph Pons, former senior leaders at Deputy, launched their Sydney startup Jiffi in 2023, they started with a simple thesis: the tech industry is broken. Software oversaturation has left companies burdened with fragmented systems and inefficient processes that technology alone cannot repair.  So as tech set out to build yet another… Read more »