Advice
What Labubu can teach startups about strategic brand mastery
If you haven’t met Labubu yet, you’re missing the blueprint for the next wave of consumer brand virality. Born from Hong Kong’s Pop Mart, Labubu is an oddly adorable toy that’s more than merch. It’s a cultural phenomenon. Labubu is triggering global sellouts, fuelling resale frenzies and building a fanbase with near-religious devotion. Fans camp… Read more »
