Marie Dowling Archives

3 lessons in startup PR from Burger King’s ‘Bundles of Joy’ campaign

Marie Dowling - October 4, 2024 4 MIN READ

It was 10.54 pm on 9 November, 2021. But at the time, I had no idea what day it was, let alone the time of the day or night, or how long I had been there. I had just given birth to my baby boy. But beneath the sheer joy and physical exhaustion, there was… Read more »

Marketing, snake oil, sales, PR, classic, pitch, spruik

Advice

It’s never too early for PR: 5 ways to kickstart your startup’s media coverage

Marie Dowling - August 28, 2024 3 MIN READ

“You’re too small for PR”. I’ve heard this many times during my career in public relations agencies. And it’s the biggest BS. It’s something some agencies tell businesses, often startups, that don’t meet their client profile. But these businesses may be too small for that particular agency – or any agency – they probably won’t… Read more »