In the startup world, we’re conditioned to worship at the altar of data. We’re told to build cases based on data before we build products, to chase quantifiable metrics, and to present spreadsheets that prove a market exists. But what happens when you discover a problem so fundamental that no one has been able to… Read more »
A Brisbane startup bootstrapped for six years by its father and son cofounders has raised $22 million in its first venture round backed by several startup unicorn startup founders. The raise for Askable, which values the market research software company at $100 million, was led by Sydney VC AirTree with support from Kim Jackson’s Skip… Read more »
Sydney startup Heatseeker, which uses AI to simplify business idea validation and market research, has launched the alpha version of its testing platform to help founders speed up the time to product launch. Heatseeker.ai was cofounded in 2023 by serial entrepreneurs Kate O’Keeffe and Fiona Triaca. They set out to develop a way to understand… Read more »
Localisation is everything, but too many businesses ignore this and come with a set “China strategy” that fails to make distinctions about the different parts of the market
The Qualie platform has built-in templates to capture video responses from participants, which are then analysed to provide clients with a detailed debrief.
Conjoint.ly is a platform allowing users to perform conjoint analysis, a specific market research technique, for a fraction of the traditional cost.
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