Expect to hear a lot more about Airtasker on the Kyle & Jackie O show in 2025 after the casual jobs marketplace inked a $5 million investment deal with radio company ARN Media (ASX: A1N). It’s the second such investment by a media brand in the last fortnight, with Airtasker (ASX: ART) signing a similar… Read more »
An ad tech platform that helps publishers monetise product mentions has raised $4 million in a Series A as it looks to ramp up its global ambitions. The round for Linkby was led by investors Perennial Private Investments, with existing backer OIF Ventures, which led Linkby’s $5 million Seed raised in early 2022 also going again,… Read more »
Mystery shoppers are not a new concept, but the move to online retail has changed the rules of the game – and hidden the goal posts for retailers. So Sydney startup Humii has raised $300,000 from Melbourne early-stage VC Skalata to bring mystery shoppers back into customer experience (CX) tracking in a new and more… Read more »
A media-for-equity fund involving some of the industry’s biggest names, including News Corp, Nova and Foxtel, has backed a Sydney mircobrewery and funeral startup in an advertising deals worth around $1 million each. The Scaleup Mediafund has backed Hawke’s Brewing and Bare Funeral Group from its third fund, worth $15 million. The new fund expands… Read more »
Melbourne startup WorkRex has raised $220,000 from early stage VC Skalata for its all-in-one customer marketing platform for small business. Cofounders Jing Chen, Lance Qian, and Myron Liu – an optometrist, ex-McKinsey consultant, and software engineer respectively – developed the platform after a deep dive into how small-to-medium-sized are struggling to keep up with growing… Read more »
A senior marketing exec from Canva and Eucalyptus has struck out on his own to launch a media strategy startup. Matt Rossi left his role as head of growth at Eucalyptus to found Oodle, saying it will offer media strategy and buying for growth-oriented brands, with a focus on helping internal marketing teams build conviction… Read more »
New Zealand customer insights innovation platform Ideally has raised $2 million in a Seed round as it looks to expand its presence in the Australian market. Auckland VC Icehouse Ventures backed Ideally, which emerged from TRA Labs and Previously Unavailable – the partnership behind brand tracking phenomenon Tracksuit. Ideally’s self-service platform tests product-market fit, delivering… Read more »
A recent question from Startup Daily’s editor caused Chello founder Lindsay Rogers to question what she knows about startup businesses as brands. So she asked a group of founders that question, and here looks at the when, what and why of building your business brand? I run a creative brand agency and for the last… Read more »
If you’re following the SaaS business model, then you know that all of your profit comes after the first 12 months of a customer’s time with you. Customer acquisition costs can be high, but the longer you retain that customer, the bigger your margin grows. Typically, customer success or support are the team(s) responsible for… Read more »
Content marketing feels as if it’s going through a transformation; ebooks are outdated, webinar and Zoom fatigue have set in, and no one wants to put their details in to access content anymore. It’s not all doom and gloom, though. New specialisations such as content design are emerging, and a mixture of consumer behaviour, new… Read more »
If you’re a startup founder, there’s a pretty good chance you’re using Google Ads, Facebook Ads or Linkedin Ads to help grow your business. But if you’re relying on the built-in reporting tools within those ad platforms to track how many clicks and conversions you are getting, that data is about to get a lot… Read more »
The “Product Marketing” title is definitely one of the most sought after tech marketing roles right now – from both the recruiter and the talent side. Companies are saying “I don’t know what it is, but I know I need it” and marketers are keen to make the jump into a specialisation that’s in high… Read more »
Sydney startup MagicBrief has raised $2 million in a pre-Seed round for its marketing platform which acts like the lovechild of Canva and Pinterest for advertising. The round was led by Blackbird with support from Archangel Ventures. Several individual founders also chipped in as angel investors, including Vimeo’s Zach Klein, UsTwo’s Matt Miller, Tim Doyle… Read more »
Understanding when and what type of marketing hire you need to make can be really confusing and difficult. When appraising applicants, their job titles often don’t tell you what they really do day-to-day, and on the other side of the coin, you might know what you want your new hire to do but you can’t… Read more »
Adelaide-based Fleet Space Technologies has appointed its former head of marketing, Chloe Leclerc, as its new chief marketing officer (CMO). She’s been charged with building Fleet’s go-to-market strategy and presence in Australia and North America, with a focus on its satellite-based solution for minerals exploration. Fleet designs, builds, and operates small satellites which deliver universal… Read more »
Daily startup news and insights, delivered to your inbox.
