Scaleup community Tank Stream Labs have teamed up with Pinstripe Media to expand its reach to a global audience. Tank Stream Labs is one of Australia’s original technology co-working spaces that fosters innovation, collaboration, and entrepreneurship for founders, industry leaders, scale-ups, and high-growth tech companies. After launching a range of service offerings in 2022 for… Read more »
Startmate-backed marketing startup Brandcrush has been acquired by NASDAQ-listed media firm Criteo five years after it launched. The deal also delivers an exit for Rampersand, Luxury Escapes founder Adam Schwab, and other investors including Nicky Jackson, Jane Martino and Sean Taylor. Brandcrush was launched in 2018 by former Tribe sales director Matthew Hurle, and marketing… Read more »
B2B marketing partnerships platform Partnar has raised $200,000 in a Seed investment from Melbourne early-stage VC Skalata Ventures. The marketplace startup describes itself as a “matchmaker for business collaborations” connecting brands and businesses in the face of rising costs and decreasing reliability from online advertising. Partnar offers an alternative to pay-per-click marketing campaigns for brands to… Read more »
New Zealand brand tracking startup Tracksuit has raised NZ$7.5 million (A$6.8m) in Seed round. The raise was led by Blackbird, which chipped in $3.6 million, supported by Kiwi VC Icehouse Ventures, Ascential, Shasta Ventures and veteran brand consultant Mark Ritson. Tracksuit helps companies measure and understand brand value via weekly global surveys to track consumer… Read more »
Sydney startup Livewire, which brings gaming marketing to company promotions, has made several key hires in the wake of raising $4.7 million late last year. The 20-month-old gaming marketing company develops integrated gaming marketing solutions for advertising agencies and brands. Its clients include Uber Eats, streaming site Binge, Amazon Music UK, NBL League, and Warner… Read more »
Sydney startup Livewire, which brings gaming marketing to company promotions, has raised $4.7 million in a Series A. The round was led by RealVC – the first investment for Matt Berriman’s new fund – with participation from Perennial Private Ventures, Alua, Hills Cider Company cofounder Toby Kline, EA Asia Pacific founding regional president Nigel Sandiford… Read more »
Sydney martech startup LUMOS has raised $800,000 in an oversubscribed pre-Seed round as it looks to carve out a new niche in the advertising industry. The raise was backed by Claremont Capital, Dorcas Capital and angel investors including Imprint Capital Partners partner Curt Shi, Beames Capital partner Hugo de Jong, Metagrove Ventures managing partner Barry… Read more »
As an early-stage tech startup founder you will often have to write your own startup’s marketing copy, and you may find it difficult if the brand’s tag line is the first line of marketing copy you’ve ever written. Because you spend so much time with your head focused on how to solve the customer problem using… Read more »
The branding of Australian tech companies is predictable and bland, compared to global competitors, a first-of-its-kind study into the use of semiotic codes by local tech brands has found. The report, ‘Decoding Tech Brands’, a collaboration between The University of Sydney Business School, and market consultancy Hotwire Global, found that there’s an over-reliance on functional… Read more »
Danish Chan is co-founder and strategy director at research design and strategic development firm Untangld. He is one of the most awarded creative and brand strategists in the world, having worked with the likes of Virgin Atlantic, Fedex, and Coca Cola. We asked him about what chief marketing officers will be thinking about in 2022.… Read more »
The truth is, $500 is not going to get you very far on most marketing platforms. Unless you’re incredibly lucky you’re not going to guess correctly the first time you experiment with the variables of [creative]+[placement]+[time]+[advertising channel] and it isn’t enough marketing budget to run even one A/B test and get some conclusive results. But,… Read more »
Digital advertising software startup Mandoe has launched a self-service platform for small businesses harness the power of digital signage. The startup has worked with blue chip clients such as David Jones, Boost Juice, Rip Curl, Spec Savers and Australia Post for more than a decade and is power bringing the same marketing potential to smaller… Read more »
Melbourne marketing startup IntelligenceBank has landed a US$37 million (A$50m) from US B2B investor Five Elms Capital. The marketing operations software platform has earmarked the funds to accelerate growth and scale its system, which converts manual processes to digital to improve marketing efficiency, increase speed to market, and minimise marketing compliance risks. IntelligenceBank helps marketing… Read more »
I want to thank Facebook and Zuckerberg sincerely. I truly do. The blindsided vengeance of this past week has proven beyond doubt how dangerous it is for small businesses to rely on any marketing channel they do not fully own and control. Many were Zuckerberg-ed into believing that Facebook loved them and would be a never-ending fountain… Read more »
Built it and they will come: It’s a lie that we need to remove from our startup ecosystem. Despite the launch of courses, countless articles and ongoing mentorship, startups still (as a whole) aren’t great at early stage marketing. While some have turned a corner, many founders still believe that their killer idea will generate… Read more »
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