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marketing

customer loyalty
Other

How brands can cultivate loyalty in a click and switch economy

Cec Busby - July 16, 2018 3 MIN READ

While investments in product quality or market reach can bring about immediate improvements, customer loyalty remains key to the long-lasting success and growth for a majority of businesses

Hubspot
Advice

HubSpot’s VP of international marketing on what businesses can learn about marketing from MMA

Gina Baldassarre - June 29, 2018 3 MIN READ

Susanne Ronnqvist Ahmadi, VP of international marketing at HubSpot, who has balanced her marketing career with her love of MMA for 20 years.

Partner Content

Why investing in a clear marketing strategy is crucial for early stage startups

Sponsored - June 21, 2018 3 MIN READ

Taking the time to invest in your marketing strategy and initiatives from the beginning will not only give you a strong brand identity, but increased likelihood of success.

ActiveCampaign
Topic

Chicago marketing automation company ActiveCampaign setting up APAC base in Sydney

Gina Baldassarre - May 8, 2018 2 MIN READ

Marketing automation company ActiveCampaign is setting up shop down under, announcing today the opening of its first international office, in Sydney.

rubin8
Advice

Queensland startup rubin8 helps brands better connect with and understand customers through games

Gina Baldassarre - April 30, 2018 3 MIN READ

The idea for rubin8 came to founder Rob Holden in 2011, when he was selling advertising space at the Gabba in Brisbane.

GoDaddy
Topic

GoDaddy launches push to capture 60 percent of Australian small businesses without a website

Gina Baldassarre - February 27, 2018 2 MIN READ

After spending its first few years in the Australian market getting a lay of the land, the local arm of global web domain registrar GoDaddy has launched a big marketing push taking aim at the 60 percent of small businesses that don’t have a website.

20Four
Advice

20Four helps athletes create and monetise short form video content to distribute direct to fans

Gina Baldassarre - February 19, 2018 4 MIN READ

Focusing on short form video content from athletes, and helping athletes monetise it with partner brands, is Australian startup 20Four.

Wrappli
Advice

Sydney-based adtech Wrappli allows car owners to earn cash for branding their vehicle

James Ward - September 28, 2017 4 MIN READ

Wrappli is an app matching drivers to advertising campaigns based on their driving habits, allowing them to earn cash for wrapping their cars in brand ads.

Mark Baartse
Other

Brilliant Digital Marketing with Showpo CMO Mark Baartse

Gina Baldassarre - September 26, 2017 < 1 MIN READ

Mark Baartse has helped double Showpo’s revenue since joining the company as Chief Marketing Officer just over 12 months ago.

Norbit
Advice

Norbit creates branded loyalty apps for shopping centres gamifying the consumer experience

James Ward - September 26, 2017 3 MIN READ

Norbit creates branded loyalty apps for shopping centres, allowing customers to earn points and prizes from shopping in store.

BOP Industries
Advice

Brisbane startup BOP Industries develops hologram displays for events and marketing

James Ward - September 12, 2017 4 MIN READ

BOP Industries creates holographic content specially tailored to a client for use at an event or space, also supplying them with projection devices.

Geoff Donaghy
Topic

Sydney’s International Convention Centre launches virtual VR tour

James Ward - September 11, 2017 2 MIN READ

Sydney’s ICC launched a VR experience that will allow businesses, travellers, and event organisers to virtually scout out the venue through an app.

Puffling
Advice

Puffling is a job marketplace connecting return-to-work mothers for jobshare roles

James Ward - August 28, 2017 3 MIN READ

Puffling is an online job marketplace which connects mothers returning to work to each other to apply for job sharing roles.

Advice

Queensland’s Creatively Squared matches businesses to creatives to develop custom visual content

Gina Baldassarre - August 22, 2017 4 MIN READ

Queensland startup Creatively Squared looks to ease the path to the perfect Instagram feed by connecting clients to visual content producers.

sleeping duck
Advice

How to bootstrap your startup’s early marketing

Gina Baldassarre - June 22, 2017 3 MIN READ

When we started Sleeping Duck we had a tiny amount of bootstrapped capital that we had raised from running some online retail businesses.

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