Advice
Sinorbis helps Aussie businesses develop an online presence and strategy for the Chinese market
Sinorbis is an online cloud marketing platform that develops and markets Western content for Chinese audience.
Advice
Sydney platform Phlanx wants to help SMBs cross-collaborate and market themselves
Bringing together the influencer platform and cross-collaboration opportunities is Sydney startup Phlanx, helping SMBs manage their marketing and PR.
Topic
Aussie-founded data analytics startup Nugit raises US$5.2 million from Sequoia India
Singapore-based data analytics startup Nugit, founded by Australian entrepreneur David Sanderson, has raised US$5.2 million ($6.8 million) in funding from Sequoia India.
Advice
How startups can improve their early stage marketing
Most startups are terrible at early stage marketing. If you don’t believe me, just take a quick search of any startup featured on Startup Daily – check out their social media profiles, and if they have a blog. What you’ll find is that there is not much is going on – kind of like Donald Trump’s hair once upon a time, but hey, he fixed that!
Advice
Jules Lund’s TRIBE officially launches with major blue-chip brands already on board with active campaigns
In September we announced that radio and tv personality Jules Lund was set to launch TRIBE, a micro-endorsement platform that connects brands with ‘everyday influencers’. The platform has now officially launched, and at a time where the conversation around brands and their relationships with social-influencers in Australia has never been stronger.
Advice
The role of a Chief Evangelist is to take a company from zero to critical mass. But what does that mean?
The purpose of an evangelist is to help a company, a product, a technology or merely “a thing” go from zero to critical mass. Evangelists help find and leverage the most passionate early adopters so that these particular users are so compelled; they convince their friends, family and colleagues to use what they’re using.
Topic
This swimwear startup thinks it can help reduce body image insecurity, but is this marketing message too far-fetched?
A new Melbourne startup Kini Swimwear claims to be on a mission “to change the way women see their bodies in swimwear, one bikini at a time”. How? By allowing women to design their own swimwear “to perfectly match their body shape” via Kini Swimwear’s online store.
Advice
‘Anti-marketing is the new marketing’: Black Milk Clothing’s hipster philosophy pivotal to its growth
Black Milk Clothing is the name of a label synonymous with women’s tights and leggings that are as loud as you can get. What started as as an attempt to sew out of boredom and a lack of life direction from Lillis soon became an online success story that would ride the hipster movement.
Other
You’re not a Growth Hacker! You’re a Marketer!
If I had a dollar for every time I heard the words “growth hacking” last week, I would have about $35.00
Other
Why Choosing the Right Business Name is Important
Your business needs a lot of different things in order to succeed. Smart leadership, good marketing, and a sound business strategy are obviously high on that list.
