Business

Startup 360: A ballsy idea: how a female founder solved her own problem by helping men’s fertility and testosterone with undies

- October 3, 2025 2 MIN READ

Brace for puns with week as Startup 360 talks to Saara Jamieson, founder of Cool Beans Underwear, about how her revolutionary way of taking care of man bits came about. Saara was a finalist in the Best New Founder category of Startup Daily Best in Tech awards (the winner was Rebecca Keeley from Yarn Speech),… Read more »