Every founder I meet these days, looking for PR, begins with the same line: “We’ve built something great.” Yet the question that matters most is often overlooked: will that “something” become a story worth telling? This is especially true in tech, where AI is reshaping the landscape so quickly that nearly every startup is launching… Read more »
“You’re too small for PR”. I’ve heard this many times during my career in public relations agencies. And it’s the biggest BS. It’s something some agencies tell businesses, often startups, that don’t meet their client profile. But these businesses may be too small for that particular agency – or any agency – they probably won’t… Read more »
Businesses are girding corporate communications teams with cyber security specialists as executives watch the cyber security disasters at Optus and Medibank play out in front of their eyes – and consider how they would manage the public fallout from a similar incident. The impact of the recent spate of breaches is evident at the ANZ… Read more »
Australia has no lack of thought leaders, but more often then less it is the same experts that are selected for speaking events, media opportunities, and conference key notes. Rather than feel like it’s too hard a feat to make it to this level, take action, because it isn’t impossible. To put it simply,… Read more »
It can be hard to know which publications are covering your industry, and then find the right media contact to get in touch with; List Co aims to help.
Bringing together the influencer platform and cross-collaboration opportunities is Sydney startup Phlanx, helping SMBs manage their marketing and PR.
Despite objections from the startup community, many established and reputable media outlets and public relations representatives in Australia are still spelling startup as ‘Start-Up’ or ‘Start Up’. It may not seem like a big deal, but it’s 2015 and it’s no longer okay to insert a hyphen or a space in between ‘start’ and ‘up’.
When you’re starting a company, time and resources are limited, and your budget may not extend to a PR agency or full time communications professional. In my experience, what you do need is to draw from the inner growth engine that you’ll find in the best PR professionals – hustle.
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