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pricing a product

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Business strategy

The one time you should use discrimination to build your startup

Benjamin Chong - October 11, 2022 3 MIN READ

Have you ever searched for an airfare only to find that the price for a particular flight has significantly increased compared with when you searched a few days later? Or have you noticed that some people are paying less to receive access to the same subscription service that you pay for? What about that time… Read more »

pricing
Advice

Your product is awesome, why are you selling it so cheap?

Adam Cook - July 17, 2018 8 MIN READ

While a huge amount of effort is poured into product and sales and marketing, there is much less focus on pricing despite the magnitude of difference it can make.

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