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Advice

Don’t fake it if you’re never going to make it: What Apple Cider Vinegar teaches us about trust

Cec Busby - March 3, 2025 4 MIN READ

Netflix’s latest drama series, Apple Cider Vinegar, has everyone talking, and not just because of its jaw-dropping plot twists. The show dives into the murky world of health scams and influencer deception, exposing how people can be so easily duped by slick marketing and a good sob story. But for small business owners, there’s a… Read more »

List Co
Advice

List Co wants to help early-stage entrepreneurs do their own PR through access to up-to-date media lists

Gina Baldassarre - April 23, 2018 4 MIN READ

It can be hard to know which publications are covering your industry, and then find the right media contact to get in touch with; List Co aims to help.

Phlanx
Advice

Sydney platform Phlanx wants to help SMBs cross-collaborate and market themselves

Gina Baldassarre - January 9, 2017 3 MIN READ

Bringing together the influencer platform and cross-collaboration opportunities is Sydney startup Phlanx, helping SMBs manage their marketing and PR.

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