startup strategy Archives

Play to win: How to develop business-winning strategies for startups

Benjamin Chong - January 11, 2022 3 MIN READ

Strategy. It’s one of the most misused words in business. What does it mean? How should it be used? How can you benefit from having a well-considered one? Over the Christmas break, I reread AG Lafley and Roger Martin’s book Playing to Win: How Strategy Really Works. Published in 2013, it sets out five key… Read more »

Advice

When an investor asks if your startup is ‘a vitamin pill or a headache pill?’, here’s what they mean

Alan Jones - September 29, 2021 5 MIN READ

One of the most common questions an investor will ask a founder is, “do you see yourselves as a vitamin pill or a headache pill?”. “Uhhh… we think we’re a software startup?” Is not the correct answer. Worse, sometimes they will criticise you by saying, “You think you’re a headache pill but actually, I think… Read more »