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Sweat

Kayla Itsines
Business

Sweat re-equity: Bikini Body founders Kayla Itsines and Tobi Pearce buy back their fitness app

Simon Thomsen - November 27, 2023 3 MIN READ

Global fitness influencer Kayla Itsines, and her business partner Tobi Pearce have re-acquired Sweat, the exercise app and brand they sold in 2021. The buyback was reportedly for a fraction of the rumoured $190 million paid for it during the height of Covid lockdowns. In a deal reminiscent of the time Kerry Packer regained control… Read more »

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