On Thursday, 13 November, four trailblazing women-led brands will take centre stage at F5’s first-ever La Femme Activation – a bold new retail experience where commerce meets creativity and women-owned businesses are brought to life.
These aren’t side hustles or “passion projects.” They’re commercial powerhouses built by women who are reshaping fashion, art, and identity.
And this year, La Femme goes one step further: we’ll be awarding a $10,000 grant to the next breakout consumer brand, presented live at the event. Applications are now open for women ready to take their business to the next level.
At La Femme, you will step inside the worlds of PALMA, Fearless, Le Sept and NatSui – through immersive brand worlds that let you see, touch, and shop their collections in real time. This isn’t shopping as usual. This is storytelling, design, and ambition converging to spotlight the next breakout women-owned brands.
Grab your FREE ticket now and stand with women-owned.
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PALMA: elevating everyday eyewear & accessories into affordable, enduring design
PALMA was born out of frustration – and vision.
PALMA’s Ashley Bradley Photo: Iris And Me
Founder Ashley Bradley wanted eyewear that balanced timeless elegance with everyday ease. Sunglasses that weren’t throwaway fast-fashion, but also didn’t feel too precious to wear on the school run, at the beach, or out at night.
“When I couldn’t find them,” she says, “I realised I had to make them.”
PALMA delivers exactly that: sustainable, high-quality frames—now joined by timeless accessories – crafted from recyclable materials and fitted with polarised lenses. Designed to last and made to slip effortlessly into your life, they’re both practical and quietly luxurious.
What sets PALMA apart is its commitment to simplicity without compromise – pieces that slip into your wardrobe and stay for years.
At La Femme, PALMA will showcase its latest collection – proof that when women design for women, they design for real life.
Try your favourite PALMAs up close.
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Fearless Swimwear: swimsuits that fit you – not the other way around
The name isn’t a marketing line. It’s a mission.
Fearless founder Lyndi Cohen Photo: Adam Flipp
Founded by Lyndi Cohen and her husband Les, Fearless Swimwear is built on one simple but powerful idea: your body doesn’t need to change to fit a swimsuit – the swimsuit should fit you.
Together, Lyndi and Les poured years of work, persistence, and belief into creating a line of swimwear that celebrates all bodies. They obsessed over fit, comfort, and inclusivity – because confidence at the beach should never come with conditions.
The result? A brand that doesn’t just challenge the toxic “bikini body” narrative – it obliterates it. Fearless Swimwear is a cultural reset, designed to remind women that they deserve to feel powerful, playful, and unapologetically themselves.
And people noticed. When Fearless opened pre-sales earlier this year, they sold out in just a few hours. Proof that women are done with unrealistic standards – and ready for something real.
Now, for the first time, Fearless Swimwear will step off the screen and into the spotlight at La Femme. This is more than a launch. It’s a movement you can be part of.
Be there when Fearless makes its IRL debut.
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Le Sept: global glamour with an edge
If fashion is about storytelling, then Le Sept is a brand fluent in drama, nostalgia, and nightlife.
Le Sept founder Alex Antoniou Photo: Scott Henry
Inspired by the Parisian nightclub where disco took flight in the ’60s, Le Sept builds handbags that feel cinematic. Each design is tied to a fictional muse from beloved films of the ’80s and ’90s – the rebels, the romantics, the women who defined an era of unapologetic glamour.
The result? Statement accessories crafted from recycled materials, blending care with chaos, nostalgia with modern sustainability.
Founder Alex Antoniou designed Le Sept not just as a fashion line, but as a mood, a moment, a movement.
This November, expect bags that shimmer with stories. Pieces that feel like companions for nights that end at sunrise.
Step inside the world of Le Sept. Join us at La Femme.
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NatSui: art that doesn’t just hang, it pulses
For Nathalia Suizu, art is more than aesthetic – it’s an act of joy, spirituality, and colour.
NATSUI founder Nathalia Suizi Photo: Fenton & Fenton and Jenny Huang
Working under the name NatSui, she paints technicolour dreamscapes rich with Latin American folk references, psychedelic layering, and spiritual symbolism.
“Follow your bliss,” she says. And she means it.
Her canvases are saturated with glitter, metallics, and a sense of movement that feels alive. Whether in galleries, fashion collaborations, or music festivals, her work doesn’t sit quietly on the wall – it radiates.
At La Femme, NatSui will bring her universe into the Activation space, transforming it into something immersive, soulful, and unforgettable.
Walk into a world of colour with NatSui. Tickets available here.
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Why La Femme matters
These four women don’t just represent their brands. They represent what happens when women get access to capital, commerce, and community.
They are proof that you can build with ambition, scale with integrity, and create with cultural impact.
And now, you have the chance to support them – not just online, not just from afar, but in person.
Because when women-owned businesses are given the stage, they don’t just perform. They transform.
Join us November 13 at F5’s first Activation – La Femme. Grab your FREE ticket today.
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