Gym software platform Hapana lifts $7.25 million

A software platform used by gyms and fitness studios globally to manage memberships has raised $7.25 million.

The round for Hapana, founded in 2014, was led by veteran Sydney asset manager Microequities, with follow-on investment from OIF Ventures.

OIF backed 2024’s $17 million raise alongside ASX-listed Bailador Technologies.

Bailador (ASX: BTI) told shareholders in its investor update on Friday that it revalued its stake in Hapana upwards by $2m (17%) in December due to the raise, following a $3.9m (50%) valuation write up in June 2025. The total uplift in carrying value for the CY2025 was 76%. BTI invested $7.7m.

“Hapana continues to deliver strong revenue growth and strong unit economics. International expansion has continued, with the company signing up several major customers globally,” Bailador told investors.

Hapana’s platform is a white label CRM solution for membership payments, retention and loyalty for fitness brands.

Founder and CEO Jarron Aizen said the funding will support the next generation of the platform with AI-powered tools, expand its global team and support growth in key international markets.

“Our customers aren’t just growing; they’re scaling at a pace that demands a total rethink of fitness tech,” he said.

“This funding represents a quantum leap rather than an incremental step. We’ve rebuilt Hapana from the ground up to pioneer a more intelligent and intuitive ecosystem, positioning us as the essential partner for fitness brands with global ambitions.”

Andrew Ross from Microequities said Hapana has both the vision and technical capability to execute at a global scale

“We look for companies with strong execution and real momentum in their market, and Hapana’s focus on solving the day-to-day challenges of fitness businesses aligns with that,” he said.

“This investment reflects our confidence in the team and their platform as they continue to build and expand.”

OIF Ventures, a Hapana director said the decade-old scaleup “has consistently shown exceptional execution and a clear understanding of what premium multi-site fitness operators need.”